Baby & Toddler

Noggin Stik Light-Up Rattle

This developmental rattle is easy to hold, has a soft soothing sound plus three light-up colors that encourage visual tracking and attention. A colorful representation of a baby's whole new world! Includes 3 1.5V batteries.For ages birth-12 mos, from...

My First Animal Train Smartmax

These lucky safari animals are on the move! 4 extra-large train cars and 3 soft animals connect with magnets. Snap them together in countless ways, for hours of imaginary play. 25 pieces, including an engineer.For ages 1 1/2-5 yrs, from Smart Toys &...

The Turbo Twins

And they're off! Here's a marvellous motor racing team featuring two champion driver figures and two friction-powered racing cars with realistic engine sound. Magnetic hooks make them compatible with other products in the WOW World.

Johnny Jungle Plane

Hold tight, we're ready for take off! Johnny is a super fun-packed airplane with friction-powered, rotating propellers and a cargo hold with three secret compartments. A pilot adventurer and his pet tiger complete this exciting role-play set.

Sam The Steam Train

All aboard! Open Sam's fully furnished interior carriage to board his two passengers into their comfy seats and the train driver is ready to take Sam and his passengers off on an exciting travel adventure! Press Sam's chimney to hear his...

Ernie Fire Engine

Fire! Fire! Here comes Ernie to the rescue with his powerful friction motor and crew of fire-fighters. Ring his push-button bell and watch his revolving light before using his click-and-turn ladder to fight any imaginary blaze. The fire fighter’s...

Freddie Farm Truck

Place the farmer Play Friend into his front cab and Freddie's powerful Push & Go motor sends him off to collect his cow, sheep, pig and donkey.  The farmer can also be placed in the back of the truck to feed and look after his...

Pippa's Princess Carriage

Open the carriage roof to reveal a beautiful dressing room for Pippa. Twist her around to see her magic mirror turn to see herself in her beautiful ball gown. When she’s all pampered and ready, attach the horse to the carriage and push it...

Fix N Mix Mike

Automatic rotating mixing drum, rear viewing window, swirl at the back of mixer spins as you push along

Dustin Dump Truck

Load Dustin's bucket and his powerful motorised Push & Go engine gets him to his next job. Turn his dial to activate the automated tipping action and all his contents fall right out!  Dustin comes with a sturdy carry handle for easy...

Flip 'N' Tip Fred

Fred makes recycling so cool! Little ones' sort trash, tip bins, slide doors and click levers as they send it all to the spinning crusher. Friction-powered motor plus 2 buddies and 3 bins add up to hours of pretend play.For ages 1 1/2-5 yrs, from Wow...

Dexter The Digger

Big Dex is here! His easy to use mechanical arm digs & scoops up the rattling boulders - job done! A strong friction-motor & front bulldozer make light work of any obstructions. Rough, tough & strong, this heavy-duty digger is ready for any construction...