Wow Toys

Dustin Dump Truck

Load Dustin's bucket and his powerful motorised Push & Go engine gets him to his next job. Turn his dial to activate the automated tipping action and all his contents fall right out!...

Dynamite Daisy

Super cool fun for girls on the move! This set includes a stylish girl driver and a pink friction-powered racing car with realistic engine sound. Daisy's magnetic hook can be used with other products...

Ernie Fire Engine

Fire! Fire! Here comes Ernie to the rescue with his powerful friction motor and crew of fire-fighters. Ring his push-button bell and watch his revolving light before using his click-and-turn ladder...

Fireball Frankie

Fasten your seatbelts - Frankie is as fast as lightening and ready to burn up the track! This set includes a cool driver and a friction-powered racing car with realistic engine sound. Frankie's...

Fix N Mix Mike

Automatic rotating mixing drum, rear viewing window, swirl at the back of mixer spins as you push along

Flip 'N' Tip Fred

Fred makes recycling so cool! Little ones' sort trash, tip bins, slide doors and click levers as they send it all to the spinning crusher. Friction-powered motor plus 2 buddies and 3 bins add up to...

Freddie Farm Truck

Place the farmer Play Friend into his front cab and Freddie's powerful Push & Go motor sends him off to collect his cow, sheep, pig and donkey.  The farmer can also be placed in...

Kitty Camper

Kitty Camper Van is a cute and durable holiday camper van with a fully furnished interior from WOW Toys. Her roof lifts to reveal her interior home and a play area for her Play Friends to enjoy...

My First Ellie The Elephant Wow

Ellie And Showman circus elephant toy features super-speedy hidden wheels and a removable Play Friend figure. Her Showmans' happy thumbs up ensure that he is super-safe for young children to...

Paiges Pooch And Ride

Paige's cute pet dog Animal Friend fits snuggly into her dog basket and Paige loves adventure day trips to who knows where! Her sturdy and cute design means your toddler can take her anywhere too. ...

Pippa's Princess Carriage

Open the carriage roof to reveal a beautiful dressing room for Pippa. Twist her around to see her magic mirror turn to see herself in her beautiful ball gown. When she’s all pampered and...

Police Chase Charlie

Stop thief! There's no getting away from this speedy police patrol car. The friction-powered car has a realistic engine sound and a push button flip-top roof. A policeman, thief figure and police dog...