Wow Toys

Dynamite Daisy

Super cool fun for girls on the move! This set includes a stylish girl driver and a pink friction-powered racing car with realistic engine sound. Daisy's magnetic hook can be used with other products...

Ernie Fire Engine

Fire! Fire! Here comes Ernie to the rescue with his powerful friction motor and crew of fire-fighters. Ring his push-button bell and watch his revolving light before using his click-and-turn ladder...

Fireball Frankie

Fasten your seatbelts - Frankie is as fast as lightening and ready to burn up the track! This set includes a cool driver and a friction-powered racing car with realistic engine sound. Frankie's...

Flip 'N' Tip Fred

Fred makes recycling so cool! Little ones' sort trash, tip bins, slide doors and click levers as they send it all to the spinning crusher. Friction-powered motor plus 2 buddies and 3 bins add up to...

Freddie Farm Truck

Place the farmer Play Friend into his front cab and Freddie's powerful Push & Go motor sends him off to collect his cow, sheep, pig and donkey.  The farmer can also be placed in...

Johnny Jungle Plane

Hold tight, we're ready for take off! Johnny is a super fun-packed airplane with friction-powered, rotating propellers and a cargo hold with three secret compartments. A pilot adventurer and his pet...

Jurassic Jesse

Jurassic Jesse’s stone age car can cope with anything when he is out and about. With his Push & Go motor, he can get anywhere fast even if a dinosaur is on his tail! For the friendlier...

My First Ellie The Elephant Wow

Ellie And Showman circus elephant toy features super-speedy hidden wheels and a removable Play Friend figure. Her Showmans' happy thumbs up ensure that he is super-safe for young children to...

Sam The Steam Train

All aboard! Open Sam's fully furnished interior carriage to board his two passengers into their comfy seats and the train driver is ready to take Sam and his passengers off on an exciting...

The Turbo Twins

And they're off! Here's a marvellous motor racing team featuring two champion driver figures and two friction-powered racing cars with realistic engine sound. Magnetic hooks make them compatible with...