Little Kids

Metropolis 110 Piece Set

These beautiful magnetic 3D tiles are set in motion with included wheels. 110 pieces create hours of limitless exploration and play that will open up a world of STEM-driven skills. All Magna-Tiles are compatible, so let the building continue.From Valtech...

Stardust 15 Piece Set

Mirrored tiles and tiles with glitter have elevated the iconic, magnetic 3D building components to new heights in this exciting new set. Create all sorts of structures and shapes with these geometric tiles. All Magna-Tiles are compatible, so let the...

The Turbo Twins

And they're off! Here's a marvellous motor racing team featuring two champion driver figures and two friction-powered racing cars with realistic engine sound. Magnetic hooks make them compatible with other products in the WOW World.

Hi-Ho! Cherry-O

When a game is played for over 50 years, you can count on it being lots of fun! This classic first counting game helps little ones develop their math chops, just by picking fruit from their trees and filling their buckets. Adding and subtracting skills...

Ybike Pewi Elite - Green

This cool, hybrid "walking buddy" is a grow-with-you, multi-directional ride for kids up to 44 lbs. Help your favorite toddler develop coordination, strength, balance, andvroom!motor skills. It's a push toy, too.For ages 9-36 mos, from National Sporting...

Ybike Pewi Elite - Purple

HYBRID DEVELOPMENTAL TOY: The enhanced version of YBIKE's award-winning "walking buddy", the Pewi Elite can be used as a ride on, push toy, or walker, by children as young as 9 months. INNOVATIVE & FUNCTIONAL: Provides little ones with the support needed...

Ybike Pewi Elite - Blue

HYBRID DEVELOPMENTAL TOY: The enhanced version of YBIKE's award-winning "walking buddy", the Pewi Elite can be used as a ride on, push toy, or walker, by children as young as 9 months. INNOVATIVE & FUNCTIONAL: Provides little ones with the support needed...

Ernie Fire Engine

Fire! Fire! Here comes Ernie to the rescue with his powerful friction motor and crew of fire-fighters. Ring his push-button bell and watch his revolving light before using his click-and-turn ladder to fight any imaginary blaze. The fire fighter’s...

Freddie Farm Truck

Place the farmer Play Friend into his front cab and Freddie's powerful Push & Go motor sends him off to collect his cow, sheep, pig and donkey.  The farmer can also be placed in the back of the truck to feed and look after his...

Pippa's Princess Carriage

Open the carriage roof to reveal a beautiful dressing room for Pippa. Twist her around to see her magic mirror turn to see herself in her beautiful ball gown. When she’s all pampered and ready, attach the horse to the carriage and push it...

Dustin Dump Truck

Load Dustin's bucket and his powerful motorised Push & Go engine gets him to his next job. Turn his dial to activate the automated tipping action and all his contents fall right out!  Dustin comes with a sturdy carry handle for easy...

Flip 'N' Tip Fred

Fred makes recycling so cool! Little ones' sort trash, tip bins, slide doors and click levers as they send it all to the spinning crusher. Friction-powered motor plus 2 buddies and 3 bins add up to hours of pretend play.For ages 1 1/2-5 yrs, from Wow...