Baby & Toddler

Noggin Stik Light-Up Rattle

This developmental rattle is easy to hold, has a soft soothing sound plus three light-up colors that encourage visual tracking and attention. A colorful representation of a baby's whole new world! Includes 3 1.5V batteries.For ages birth-12 mos, from...

The Turbo Twins

And they're off! Here's a marvellous motor racing team featuring two champion driver figures and two friction-powered racing cars with realistic engine sound. Magnetic hooks make them compatible with other products in the WOW World.

Harry Copter Animal Rescue

Up, up and away, Harry the helicopter to the rescue! Hold his sturdy handle and squeeze the trigger to activate his friction-powered main rotor, then pick up the injured animals with his magnetic lift and drop them off safely by turning the searchlight...

Johnny Jungle Plane

Hold tight, we're ready for take off! Johnny is a super fun-packed airplane with friction-powered, rotating propellers and a cargo hold with three secret compartments. A pilot adventurer and his pet tiger complete this exciting role-play set.

Ybike Pewi Elite - Green

This cool, hybrid "walking buddy" is a grow-with-you, multi-directional ride for kids up to 44 lbs. Help your favorite toddler develop coordination, strength, balance, andvroom!motor skills. It's a push toy, too.For ages 9-36 mos, from National Sporting...

Ybike Pewi Elite - Blue

HYBRID DEVELOPMENTAL TOY: The enhanced version of YBIKE's award-winning "walking buddy", the Pewi Elite can be used as a ride on, push toy, or walker, by children as young as 9 months. INNOVATIVE & FUNCTIONAL: Provides little ones with the support needed...

Marco's Moto Team

Marco the motorbike transporter is equipped with a powerful Push & Go motorised engine and detachable trailer.  When his removable racing driver Play Friend is not winning races, he's attaching his bike to the yellow paddock stand to...

Ernie Fire Engine

Fire! Fire! Here comes Ernie to the rescue with his powerful friction motor and crew of fire-fighters. Ring his push-button bell and watch his revolving light before using his click-and-turn ladder to fight any imaginary blaze. The fire fighter’s...

Freddie Farm Truck

Place the farmer Play Friend into his front cab and Freddie's powerful Push & Go motor sends him off to collect his cow, sheep, pig and donkey.  The farmer can also be placed in the back of the truck to feed and look after his...

Tyler Street Sweep

Mack Monster Truck

Kitty Camper

Kitty Camper Van is a cute and durable holiday camper van with a fully furnished interior from WOW Toys. Her roof lifts to reveal her interior home and a play area for her Play Friends to enjoy. Shape sort her suitcases onto her roof before...