Shop by Age

Zippee Activity Toy

Soft, flexible edges, textured laces, and bright colors make this easy-grip toy a toddler's favorite. They'll grasp, pull, and delight in this sensory experience. Made of food grade silicone that's BPA- and Phthalate-free, it's safe, easy to clean, and...

Peeka Developmental Mirror

Let's reflect on the many benefits to your baby: sensory exploration, motor skills, and focus. Soft, safe, and textured, it stands in different positions. Recognizing yourself is an immense step in cognitive development, and it's pretty mesmerizing.For...

Lumipets Night Lamp Companion - Owl

Give this soft little sleep buddy a tap, to toggle through 9 soothing, glowing colors and let your toddler choose the one they want. Rechargeable (USB) battery lasts up to 12 hours, so it's even great for daytime play. Plus, it's travel-friendly and...

Lumipets Night Lamp Companion - Bear

Give this soft little sleep buddy a tap, to toggle through 9 soothing, glowing colors and let your toddler choose the one they want. Rechargeable (USB) battery lasts up to 12 hours, so it's even great for daytime play. Plus, it's travel-friendly and...

Forensic Science Lab

Crime Scene Investigation done just like real detectives with this 66 piece kit, full of tips and explanations behind the forensic techniques. Safe, high-quality ingredients teach how to lift and match fingerprints, analyze cloth fibers, test for...

Creator 3-In-1: Medieval Castle

Kids will love taking a trip back in time with this brilliantly detailed LEGO® Creator 3in1 Medieval Castle (31120). It's packed with all they need to create captivating stories a 2-floored Castle toy with an opening gate, water mill, prison, king's...

Make Your Own Magical Wands Craft-Tastic

Does magic appear as a woodland fairy or a mermaid? 5 mystical characters help create wands of dazzling power. Look through the center of each wand to enter a world of imagination! Kit includes 49 foam and 6 puffy stickers, beads, chenille stems,...

Unicorn Potions Craft-Tastic

Can you be trusted with the recipes for such magical, powerful potions? We thought so. Make 9 different potions and 2 necklaces with stickers, glitter, plastic gems and unicorn horns, foil confetti and more, then store it all tidily inside the special...

Craft-Tastic Fairy Potion Kit

Mix up a good luck potion, one that changes the color of flowers, and more following simple recipes written by fairies. Add a pinch of glitter for that extra sparkle! And since no enchantress is complete without her magic necklace, this kit includes...

Mitzi Reindeer 12''

Mitzi Reindeer is rumply-gentle, with tousled cream and caramel fur. A curious cutie, Mitzi stands tall on heart-shaped suedey hooves. With scrummily fluffy waggle ears, butterscotch antlers and a chocolate button nose, this petal-tailed poppet is a...

Bashful Penguin Medium

Perry Polar Bear Medium

For the coziest cuddles in the whole North Pole, skate on over to Perry Polar Bear! Unbelievably snuggly, this cloudy cream cub is as soft as freshly fallen snow. He sits so neatly on his beany bottom, and has the cutest bobble nose and nubbly tail. Hold...