Smart Toys & Games

Cats & Boxes

These cats love hiding in boxes! Move the puzzle pieces – one by one – until all of the cats are in a cardboard box. Can you help them find their favorite hiding spot? This sequential...

Dress Code

Can you layer up what to wear this season? The weather is acting out today: it’s like having 4 seasons in 1 day! Can you help get these figurines dressed for the weather? But watch out! The order in...

Genius Star

Race to become the Genius Star of the game! Race and become the star of the game! Think fast to solve the challenges before your competitor reaches the highest level. Roll the dice, place the 7...

Krumples Plungy

A brand new fidget for babies that's so fun adults will want to play too! Discover a delightful crumple sound as this clever plaything is pulled apart and squished together. The food-grade silicone...

Krumples Pully

A brand new fidget for babies that's so fun adults will want to play too! Discover a delightful crumple sound as this clever plaything is pulled apart and squished together. The food-grade silicone...

Mimiq

A HILARIOUS PARTY GAME FOR KIDS AND PARENTS. USE SILLY FACES TO COLLECT SETS OF 4 IDENTICAL CARDS.

Mini Meffert

Building on the enormous global success of Meffert’s Puzzles, we are excited to release 4 unique Mini Meffert’s Keychains:• Mini Skewb• Mini Feliks Pillow• Mini...

My First Animal Train Smartmax

These lucky safari animals are on the move! 4 extra-large train cars and 3 soft animals connect with magnets. Snap them together in countless ways, for hours of imaginary play. 25 pieces, including...

My First Build & Drive

Ready to drive this funny car? Time to get things rolling! My First Build & Drive takes you on a creative journey. It is a 2-in-1 playset: Toddlers as young as 18 months can build and play or...

My First Hangatangs

Babies go bananas for these monkey-shaped teethers! Each pack comes with 6 colorful HangaTangs made of textured food-grade silicone. Their hands and feet have suction cups - stick them to surfaces or...

My First Safari Animals Smartmax

Enter the jungle of the coolest magnetic building for toddlers. Build a rhino-gator, or a hippopota-giraffe! Big chunky magnetic pieces snap together, teaching colors, coordination, and creativity...

My First Vehicles Smartmax

Four magnetic building bars and 8 truck body parts for toddlers to mix and match. A fire truck 'back' on a cement truck 'front'? Yes! Combine the chunky, soft magnetic vehicle pieces for a ride of...